University College London recently conducted a survey that found looking at aesthetically pleasing works of art has the same impact on the brain as falling in love with a person. Participants’ brains were monitored as they viewed paintings by various masters artists . The results showed that the subjects’ blood flow to the part of the brain associated with pleasure and desire increased by as much as 10 percent when they looked at these beautiful works.
Thanks to this survey, we now have scientific support to back up what we all know is true—looking at art makes us feel better.
Collectors should fall in love with the work of art they are purchasing, as they will potentially be spending time with these works for years to come. We recommend collectors go with their gut—if you feel a strong connection or are inspired by a work of art, you can proceed with your purchase with confidence.