In the digital era, it is very important for artists to establish a digital presence. There are many reliable methods to achieve this and having a regularly updated blog is one of them. But, since there are thousands of regularly updated blogs that offer valuable content to the audience, a young artist, or blogger, has to put more effort in order to get recognized.
This can be achieved by promoting the blog and here are some actionable tips that will help you do so.
Search Engine Optimization
Search engine optimization will set your blog promotion on healthy legs. This is the crucial step towards getting your blog known in the modern digital world. Taking care of SEO right from the start will make things a lot easier for you in the future. At the start, make sure to pay attention to SEO essentials and post on regular basis. The content has to have value for the readers, but for future reference, make sure to fully optimize your blog.
Join Some Social Network for Artists
Social Networks designed for artists are an excellent place to meet a lot of colleagues and to promote your art and your blog. For instance, DeviantArt is a social network for artists with more than 60 million unique visitors per month. Their primary goal is to provide exposure for artists and an environment where artists can express themselves and meet other artists. Engagement in the art community can result in many benefits, especially if you focus on promoting your blog.
Make the Content Sharable
Social media buttons on your blog are a must. This is important because people don’t have the time to copy the links and share them on their social media, especially if they are mobile. People like to have an instant option that will allow them to share blog posts. You can check the material design recommendations to make sure that social media buttons are designed by the latest trends. Also, make sure to place them where website users are expecting to see them.
Become Active on Facebook and Twitter
Becoming active on these social media platforms is more than just a promotion. Your goal should be to find and develop genuine relationships with people. These people will not only help you by encouraging you as an artist, but they will also provide valuable feedback on your blog posts which you can use to improve your content and make it attract more people.
In order to develop an active community on Facebook and Twitter, you will have to invest time into visiting their profiles, commenting on their posts, replying to their comments. If you use social media to actually engage with people, don’t worry, the promotion will follow as a side effect.
Connect with Influencers in the Field
Using influencers for promotion is one of the leading marketing trends in 2017. Using one for promoting your blog would be a smart decision. You should save this option as a wild card once you get your blog up and running with at least some traffic on it. In other words, make sure that your blog is ready for promotion. You don’t want to catch the attention of large audiences with a blog that has little to offer.
When you are picking an influencer to promote your blog, make sure to go with one that’s in your niche in order to get the best effect.
Consider a Website for Your Art
Why not promote your art while you are also promoting your blog? You can start by making a website with your art and just adding a blog section on it. Don’t worry about blog exposure, since you can always promote the latest and the most read blog entries on the homepage of your website. This way, by promoting your blog, you will promote your art and vice versa.
If you decide to follow this road, make sure to optimize the images on your website.
Start Guest Posting
By devoting some time to guest posting, you will be able to promote yourself and your blog at the same time. Just make sure that the blog where are you posting attracts the same type of audience you are planning to attract to your blog website.
These are some blog promotion tips that can get you started this very moment. Once you have done all of them, you can continue to look online for new methods that will help you promote your blog.